Starter Black

About the Brand

Starter Black Label began in 2012 as a premium lifestyle brand extension focusing on a fashion-forward collection of logo branded apparel and accessories. Since then, SBL has expanded globally and collaborated with leading brands and properties.

In 2013, Starter re-launched the Starter Jacket, one of the most iconic team apparel items in the history of sports licensing. The Starter Jacket evolved to become a wardrobe staple for sports fans, athletes, entertainers and trendsetters to express their team pride and street style – which continues to resonate in the marketplace to this day.

In additional to Pro and NCAA outerwear, Starter expanded its NCAA collection to include apparel and headwear categories for over 120 top NCAA programs.

Brand Position:
Men, ages 16-35
Authentic, teamwear, fashion-forward collections, product collaborations

  • Distributed at sporting goods retailers, lifestyle retailers, boutiques
  • Huge success in Australia, China, Europe, Japan, New Zealand, South Africa, South America, and South Korea
  • High consumer awareness

Brand Information: