Material Girl

About the Brand

Created by the original icon, Madonna, and her daughter, Lourdes, the Material Girl is spontaneous and fearless. Launched in 2010, the collection offered the millennial customer fast fashion at affordable prices.

The Material Girl is a trendsetter who invents her own styles and is never afraid to make a bold, creative statement. She is inspired by her eclectic taste in music, dance, and fashion.

Celebrating its fifth year, the brand has had many notable faces for its campaigns, including Rita Ora, Zendaya, Kelly Osbourne, Sofia Richie and Taylor Momsen.

Brand Positioning:
Juniors, ages 16-24

Girls, ages 7-16
Material Girl embodies the Now Generation

  • Exclusively at Macy’s in the U.S.
  • First brand launched from the MG Icon, JV partnership with Madonna, Guy Oseary and Iconix Brand Group
  • Product categories include apparel, activewear, footwear, intimates, & girls
  • International distribution in Canada, China (80+ stores), Europe, and Philippines

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Latest Video: Material Girl