London Fog

About the Brand

London Fog is one of the most iconic and established U.S. fashion brands. For over 80 years, it has embodied a classic metropolitan appeal from work wear to weekend dressing.

Today, London Fog is ranked as the #1 recognized brand of outerwear in the United States. London Fog continues to enjoy iconic status and high brand recognition with close to 90% consumer awareness.

London Fog is an attainable luxury and the choice for men and women who want to look sophisticated and stylish at a moderate price point.

The brand relaunched in 2007, with a celebrity-fueled advertising campaign featuring Kevin Bacon, Teri Hatcher, Michael Bolton, Nicolette Sheridan and Cheryl Hines. Other celebrity campaigns include Neil Patrick Harris, David Burtka, Gisele B√ľndchen, Eva Longoria, Tony Parker, and Christina Hendricks.

Brand Positioning:
Men and Women, ages 29-50

Boys and Girls, ages 4-14
Classic outerwear and contemporary lifestyle

  • Available in the U.S. at Better Department Stores
  • Available in Canada exclusively at The Bay
  • International distribution in Australia, Canada, China, Europe, India, Korea, Mexico, and New Zealand
  • Product categories include outerwear, sportswear, footwear, luggage, umbrellas, handbags & accessories
  • 87% consumer brand awareness

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