Tag: Iconix Brand Group

Iconix Brand Group Announces Hiring of John Haugh as CEO

NEW YORK, Feb. 23, 2016 /PRNewswire/ —

  •  Mr. Haugh will become CEO on April 1, 2016
  •  Peter Cuneo transitioning to Executive Chairman on April 1, 2016

The Board of Directors of Iconix Brand Group, Inc. (Nasdaq: ICON) (“Iconix” or the “Company”) today announced that John N. Haugh has been appointed President and a member of the Board of Directors effective February 23, 2016.  Mr. Haugh will become Chief Executive Officer of Iconix on April 1, 2016.  At that time, Interim CEO Peter Cuneo will transition to Executive Chairman of the Iconix Board.

Mr. Haugh is a proven executive with more than 30 years of experience leading premier global brands and retail businesses at highly respected companies, including Luxottica S.p.A., Build-A-Bear Workshop, Inc. and Mars, Inc.  In his role as President of Sun, Luxury and Retail Services for Luxottica Retail, N.A., he led more than 14,000 Sunglass Hut associates; managed the Luxottica and Macy’s, Inc. license operations business; directed the luxury optical business; and managed real estate, design and construction for Luxottica Retail, N.A.

 

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Jackets Required Campaign Starring Yasiel Puig

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Starter is excited to unveil its new “Jackets Required” 2015 marketing campaign featuring LA Dodgers outfielder, Yasiel Puig. Shot by renowned sports and fashion photographer, Jon Johnson at a historic mansion in the Pacific Palisades, LA. Puig follows behind previous “Jackets Required” star, Kevin Love of the Cleveland Cavaliers.

This marks the first fashion campaign for Puig. “This is my first fashion campaign so when Starter approached me I was really honored to work with them,” said Puig. “It’s exciting to be staring in the “Jackets Required” campaign, when I was in Cuba I couldn’t have imagined having these blessings in my life.”

The campaign creative features Puig in a series of striking images shot overlooking the breathtaking views of the Pacific Ocean and inside the mansion’s library. Puig appears in the campaign wearing the brands’ iconic satin jacket in both LA and Brooklyn Dodgers styles. The ads give a nod to his Cuban heritage as Puig wore fitted white linen pants and straw fedora hats with the classic jackets.

On set Puig was accompanied by his family including his mother and son where they danced to music and ate authentic Cuban cuisine. Puig’s mom even got in on the modeling by trying on his LA Dodger’s jacket and a fedora.

The multi-media marketing campaign will launch across online men’s sports and fashion outlets this month. Puig joins the ranks of baseball greats featured in iconic Starter campaigns of the 70s and 80s including Reggie Jackson, Darryl Strawberry, Cecil Fielder. “I am very honored to be in the company of so many great players who have been featured in Starter campaigns in the past,” said Puig.