Candie’s

About the Brand

Candie’s was founded in 1981 with the now famous, sexy, high-heeled wood bottom slide, called the “Candie.” By the mid 1980’s, sales of the Candie’s slides soared to 14 million pairs and one out of every four women in America owned a pair!

Today, Candie’s remains one of the most recognized brands worldwide. Fun, flirty and irreverent, Candie’s is synonymous with pop culture.

Candie’s award-winning advertising is known for its sexy but playful concepts. Over half of teens in the U.S. recall seeing Candie’s advertising, thanks to the collection of campaign “It” girls including Britney Spears, Fergie, Destiny’s Child, Lea Michele, Vanessa Hudgens, Hilary Duff, Bella Thorne, Kelly Clarkson, & Jenny McCarthy.

The current brand ambassadors are pop group sensation, Fifth Harmony. With a cast of 5 girls, the customer is able to identify to their distinct personalities and styles.

Brand Positioning:

Juniors, ages 13-24
Secondary: Girls, ages 7-12

  • Exclusive license with Kohl’s Department Stores in the U.S.
  • Product categories include Apparel, Denim, Footwear, Accessories, Intimates & Eyewear
  • Strong presence in China, India, Latin America, and Southeast Asia
  • +86% Brand Awareness

For updates & more information on Candie’s, please visit us at www.Candies.com.

 

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